Module 3 - Gambling and the physical response

Did you know gambling can affect you physically?

Gambling sites and gaming venues use your physical responses to trick you into gambling more. In this video we’ll explore these tricks and the science behind them so you’ll be better equipped to deal with them:

  • How do bright lights and the music in gambling venues increase dopamine?
  • How do fast music and flashing lights increase how fast you spend money?
  • How do the opulent furnishings, red colour designs, and lack of clocks and windows affect your mood?

Don’t spin out of control, know the tricks.


Effects of gambling

When someone gambles, their brain releases dopamine, the feel-good neurotransmitter that makes people feel excited.

Not only do people feel excited and emit dopamine when they win, but the body produces this neurological response even when people lose.

This means that once the thrill of the moment takes over, some people have trouble recognising when it’s time to stop playing.

Over time, the brain’s reward system gets overused, and betting the exact amounts does not produce the rush of good feelings that it once did.

When the brain’s reward system is blunted, those craving more dopamine must take bigger and bigger risks to achieve the same high.

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