Online gamblers often develop skill through demonstration games that teach you how to play. This often leads people to playing gambling versions of the same games with lower odds of winning.
The boundaries between simulated and commercial gambling are becoming increasingly blurred.
For example, some games now look and feel exactly like gambling. Money can be used to enhance or extend the experience, which further blurs the boundaries between online and real-life gambling.
Poker machines and casinos have also begun to include gaming features. Players can move to new levels, and there is more interactivity between the player and the game.
Commercial gambling operators have also started partnering, merging with and buying simulated gambling companies.
Unlike legal commercial gambling, there is little (or no) regulatory control over the marketing strategies of companies offering simulated gambling games. The companies mainly advertise on Facebook and Twitter.
Several studies have shown that people who use simulated gambling games are more likely to gamble than those who do not. It seems that around 20% of adults and youth who play simulated gambling games move to online commercial gambling.
The primary motivator is money: people move from games to commercial gambling to try and win money.